eCommerce Marketing is one of the trends with the largest growth per year, and we’re talking on a global scale. The advantages are numerous for both sides. Online shopping means the availability of products and services 24 hours, 7 days a week which people can order from the comfort of their homes.
But setting up an online webshop isn’t enough, you need to advertise it properly, and through the right marketing channels. One of the most popular trends as an eCommerce marketing strategy in 2020 is using videos as a part of your campaign. We’ll present several effective methods to increase your online visibility in such a competitive market.
Ways to Use Video in ECommerce Marketing
Paid ads
If your eCommerce marketing agency hasn’t set this as a priority, you should consider moving on! Being visible on Google and YouTube is not a perk anymore, but rather a necessity. We’re talking about the first and the second most searched engines in the world.
The largest part of users are not paying for YouTube premium services, so they’ll have to watch a short video in order to play their favorite song. Consider they will skip the ad as soon as they can, so you should create several videos of 15-ish seconds in duration.
What is great with paid ads is that you can choose a specific target group and even include several variables. For example, your video can be shown only to people with a certain interest, and in the area near you. All the criteria will be set by you! The best approach is creating these videos to be dynamic and to end them with a question. Sort of a cliffhanger, so the viewers will think about your brand for at least a couple of seconds longer.
FAQ in video form
When it comes to strengthening your B2C (business-to-consumer) relationship, this is no doubt a way to go! Offering answers to frequently asked questions in the form of a video will be a delight to your customers.
It makes the situation more personalized, and you can include all the relevant people to “star” in the videos. You can have a designer answering one question, and a developer another, while the CEO can do the general ones.
Furthermore, it’s more comprehensible to watch how to solve a problem, than reading an explanation in a text form. Video is more engaging and in doing this, you’re showing people you care about customer satisfaction. Don’t stop here, but additionally provide a full range of tutorials for your products.
Buying online can be tricky, especially for the complex product that will come in parts. Showing step-by-step detailed instructions on video can convert visitors to buyers! Posting all this on your website and social media will definitely increase the rate of sold items. If you have a mobile app, add these segments as well.
Catch up with the latest trends
The only way to actually stay on top of the latest trends is to have a team of professionals whose job is centered around market research. Here in Sydney web design companies are increasingly on the rise, as businesses started taking digital marketing services more seriously.
They will create a strategic approach, tailored specifically for your company. They’ll have the contacts for the best production agencies as well and probably have a discount on account of their previous and future cooperation. When you develop a strategy, it’s video production time! We’ve talked with some creative experts, and they all claim that 360-degree videos are the hottest currently. They provide real-life experience and the attention of potential buyers.
The next thing on the hot spectrum is social media stories. Publishing these on a daily basis is the best way to update all the information and promote your brand. Nowadays everyone’s on Instagram, Facebook, and Snapchat, so you should use it to your advantage.
These story videos are short and there is no sound, so you can offer some tips and tricks for using your products. Create a hashtag so people can mention you and they will eventually publish their own stories recommending your brand. You can create a campaign where people will get a discount coupon every time they promote you, or something similar.
Engage your customers even more
Another amazing use of videos in the promotion of your brand is to create a campaign where you make a competition for the best video with some great prizes. Provide enough time, a month at least, but the thing is, they won’t be submitting videos to you, but rather post them publicly.
The best way to approach public competition is to set the rules in a way the winner is the one with the most shares or likes. You’re ensuring the campaign which will do itself, and furthermore raise your brand awareness is going to reach its peak!
Conclusion
You need to be clever about your online visibility. Having experts keep track of your website analytics is essential in the leveling-up process. Brand awareness leads to securing certain target groups, and it is important to be active, to show them they can trust you.
That your business is changing and evolving with the needs of your customers. And while using a video format, you’re providing an experience that is more interactive for the potential buyers.
Furthermore, you’ll definitely get some feedback, which you can use to secure your place in such a competitive market our World Wide Web. Just don’t be afraid to think outside the box, and consider some new and modern methods!
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